The Team
Aimy Martinez: Branding and Identity, Ads, Merchandise, Presentation
Bronte Giardina: Research, Financials, UX/UI redesign, Presentation, Post Production
Tullie Folsom: Research, Financials, Initial UX/UI
Michelle Guzman: Research, Identity, Initial UX/UI
Callie Gabbert: Concept, Research, Iconography
Research
Identity
The logo was designed by stacking outlined icons from the app to form an "H". This icon was tilted to allude to movement, like when things are lifted with a dolly. The application's subtype was then modified to have rounded corners like the icons.
Britt's users experience
